The Yari

Toyota Yaris Project

We did some initial concepting and creative for Toyota in order to engage niche communities to increase brand awareness and loyalty in younger generations.


Lead/Presentation/Copy: Jon Swihart

Concept: Jesse Weaver, Mike Newell

Creative: Brad Dechter, Max Minor and Megan Newton


The purpose of this project was to engage a targeted community and introduce Toyota in the conversation.

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