My girlfriend belongs to a local gardening club and they wanted to have a website for newsletters, information, blog posts about their gardens and bylaws. However, they didn’t have a budget for the website and didn’t know anyone who would make it and host it for free. I offered to make them a website as a way to help give back to the community.
The site is fairly straight forward and took minimal theme alteration to allow the garden club members to modify and update their site.
My marketing budget for promoting Targhee Fest (a reasonably sized 3 day music festival Grand Targhee Resort holds every year with names like Michael Franti and ) was next to nothing. We needed a strategy that could generate buzz around the music festival but also have long term implications for raising awareness about local music in Teton Valley. There were a couple opportunities also available for us as low hanging fruit. At the time, Teton Valley did not have a social hub. Blogs existed that mentioned local activities, but it was more of a side note. We also had some great lineups schedule for the summer and wanted to provide customers an opportunity to plan around some of the events.
I built the microsite at targheemusic.com and helped fill it with content. We managed to drive traffic by becoming a hub of information about local activities and live music schedules in the valley. We also launched the site with a bang by starting an online battle of the bands competition that translated into a physical battle of the bands competition. In a sense, the bands involved ended up doing most of the promotion for us by motivating their loyal fans to go on the site and vote. In order to vote, users had to click through a small piece promoting our Targhee Fest lineup. The site is still used when enough staff exists to keep it current and it has generated over 22k of new traffic.
Online voting is hard to implement. We had trouble with some fans “spamming” the vote in order to help their band win. In the end we had a wonderful response and actually walked out of the situation with an opportunity for some of the bands to contribute to the content of targheemusic.com in order to start an online music community.
Targeting leaders of small tribes with engaged users and producing real value is key. We didn’t have the budget to promote this festival in a standard way and so we needed something viral. The band leaders already had email lists and sets of engaged users all we had to do is provide real value to the band leaders and the rest was taken care of.
Microsites take a ton of maintenance. Micro is a bit misleading in this sense because it implies “easy” which isn’t the case. It took hard work and long hours in order to fill the site with content and keep it relevant.
WordPress with a custom built theme and custom backend administration windows to manage voting and calendars.
I had the opportunity to make a mobile site for Grand Targhee Ski Resort. The experience taught me not just about making site for mobile browsers, but about how our user experience of the web is changing. We expect to have information available to us in a friendly format almost anywhere!
I was prompted to make a mobile site after I had tried to access the regular Grand Targhee site from my phone as I was driving to work one day. I wanted to check how much snow we had to see whether it was worth turning around to go back and get my snowboard. After waiting a while for the regular Targhee site to load I gave up and just continued on to work. When I got to the hill, there was about a foot of light fluffy powder on the ground. I was so mad that I vowed Targhee would have a mobile version with the most valuable information on it within a week.
I built this site for Grand Targhee Ski Resort after they acquired Habitat (a lifestyle gear company) in Driggs, Idaho. Habitat had recently moved to Driggs, ID from Victor, ID and the goal was to promote its new store location and to showcase their new selection of good.
The idea was to create a platform for the employees to blog about new gear, local town happenings and give advice on everything from ski repair to mountain bike maintenance. They needed a custom designed theme with a backend interface that would accommodate beginning bloggers.
I worked for Grand Targhee Ski Resort as an Interactive Marketing Manager. Part of my responsibility was social media and interactive web campaigns. I also managed Targhee’s website, created media content and was in charge of development of a new content management system for the resort. One that would ultimately link Targhee’s POS System directly to the web in order to produce a more responsive web environment where users could book lodging and buy tickets directly on the site as well as write reviews and request information.
I even snapped a couple of the photos on their home page!