Doritos Bold Stage

How do you make 70,000 people at SXSW care about a chip brand? Produce three days of can’t-miss performances, all inside the world’s largest vending machine.

That’s exactly what we did. I was pulled in last minute to help make the control software that would allow users to go up on stage, select a bag and try to catch it as it falls from a giant vending machine.

My Role

Tech direction and production of the native IOS apps that interact with the giant vending machine. I also built a simple IOS app that allowed people to share photos of themselves catching the bags of Doritos. This app allowed them to share via Facebook, Twitter and email.

You can see a video of the app working here:

And a user flow for the share app.

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