Seagate Living Logo

Our agency was tasked with rebranding the identity of Seagate. The banner was “Creating space for the human experience.” We wanted to show our data as “living.”

Once our design team had the new mark, we “filled” it with data. In this case building a prototype from scratch that pulled information from instagram and realtime streaming data from twitter. The logo was then populated by tweets, instagram photos and later facebook information.

My Role

Prototype production and technical direction on the final product.


I built the backend that provided Marpi with the information to populate his logo. The server was built on Amazon Ec2 running NodeJS with a connection to Amazon RDS for data storage.

Here’s a demo of the prototype in action:

Leave a Reply

Your email address will not be published. Required fields are marked *