The Yari

Toyota Yaris Project

We did some initial concepting and creative for Toyota in order to engage niche communities to increase brand awareness and loyalty in younger generations.

Team…

Lead/Presentation/Copy: Jon Swihart

Concept: Jesse Weaver, Mike Newell

Creative: Brad Dechter, Max Minor and Megan Newton

Description…

The purpose of this project was to engage a targeted community and introduce Toyota in the conversation.

Red Dirt Collective

The Project:

Boulder Digital Works is teaming up with Nile Southern and Open Road media to revive Terry Southern’s career. We initially intended to build an interactive environment online where users could weigh in on how Terry has affected their lives, give commentary and submit Terry-inspired content. However, as most things do, plans have changed and we’ve taken a new direction with the Terry Southern brand. This site is due for an upgrade and was intended to be the first iteration of the interactive environment.

The Tech:

PHP, HTML5, CSS, JS. We also used Facebook comments and like buttons.

My Role:

Developer/Project Lead

A semi-working version currently exists here.