Toyota Yaris Project
We did some initial concepting and creative for Toyota in order to engage niche communities to increase brand awareness and loyalty in younger generations.
Team…
Lead/Presentation/Copy: Jon Swihart
Concept: Jesse Weaver, Mike Newell
Creative: Brad Dechter, Max Minor and Megan Newton
Description…
The purpose of this project was to engage a targeted community and introduce Toyota in the conversation.