How do you introduce new Cheetos that don’t look like Cheetos? By letting people play with them. We turned a TV commercial into a game on YouTube, where you can fling new Cheetos Mix-Ups snacks from your phone into a video playing on your desktop.
In order to pitch this idea to Cheetos in a way that would convey how fun it was to fling cheetos across the room, we built a prototype. It included connecting a smart phone to a desktop computer over websockets and running some pretty crude animations so simulate the look and feel of the original idea. The prototype was built within two weeks and the clients loved it.
My Role
Production of the prototype and technical direction of the finished product.
Technologies
- HTML5 mobile app
- CSS3 animations on desktop
- Websockets to connect the mobile device to the desktop